Execs & Accounts: Toyota, Peer39, MRM Worldwide, SeeWhy

EVB creates a new site for client Toyota to introduce the third generation Prius. “Prius Experience” lets car shoppers create virtual demos, adjust vehicle controls, and watch videos. The site contains nearly 100 separate clips.

Ad targeting firm Peer39 hires Warren Mays as director of business development. Mays was most recently ad sales director at Microsoft Advertising, a position he came to after Microsoft’s acquisition of aQuantive.

MRM Worldwide retains Cheryl Van Ooyen as VP, group creative director. Van Ooyen was behind several VH1/MTV video series for mobile handhelds and the Web. Her ad industry experience includes creative roles at Kirshenbaum Bond + Partners, Deutsch and BBDO.

E-commerce abandonment tracking firm SeeWhy hires a CEO in hopes will create more visibility for the company. In previous roles, Scott Silk was CEO at mobile application platform provider Action Engine and general manager for identity management firm ePresence.

Digital word of mouth agency Fanscape names Clea Shearer senior manager of social media marketing. Shearer was previously in MySpace’s public affairs department. She is based out of Fanscape’s Los Angeles office.

Fathom Communications hires Marcus Peterzell to lead its new entertainment vertical practice. The unit will execute integrated programs for film, music, TV and gaming clients.