LifeMinders.com, the company thate-mails reminders to subscribers, on Friday signed Healtheon/WebMD tosponsor its health category and place ads and content in more than 9million health-related e-mail messages.
LifeMinders.com, the company that emails reminders to subscribers, on Friday signed Healtheon/WebMD to sponsor its health category and place ads and content in more than 9 million health-related email messages.
Financial terms of the agreement weren’t disclosed.
The deal calls for LifeMinders.com (LFMN) to integrate Healtheon/WebMD (HLTH) advertisements and content into email messages to people who request health-related reminders. Ads for Healtheon/WebMD will also occasionally appear in other LifeMinders.com categories.
Healtheon/WebMD earlier this week made a $4.99 billion acquisition, snapping up healthcare management firm Medical Manager Corp. and its online subsidiary CareInsite, Inc. in an all stock deal. The deal boosted the company’s business-to-business efforts, while the LifeMinders.com ad buy goes at building the consumer side of the health care firm.
In recent weeks, LifeMinders.com has trumpeted nine long-term advertising contracts it says are worth a combined $18 million. Other leading advertisers who have signed with the company include Mercata, myGeek.com, PETsMART.com, InsWeb, Homewarehouse.com, Ourhouse.com, HomeGain.com, eNutrition and 800Predict.com.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.