CMPnet launched a national magazine consumer advertisingcampaign featuring the tagline "Know More Now" and running in Fast Company,Time Digital, Time Magazine , Upside and CMP Media's stable of businesscomputing titles.
CMPnet launched a national magazine consumer advertising campaign featuring the tagline “Know More Now” and running in Fast Company, Time Digital, Time Magazine, Upside and CMP Media’s stable of business computing titles.
The campaign, developed by New York agency Frankfurt Balkind, breaks in the August issue of Fast Company magazine with the first in a series of three ads. According to the company, the ads position CMPnet as “the essential destination for comprehensive, timely and credible technology information” for business and information technology professionals on the verge of making real- world business decisions. Spending was not disclosed.
Earlier this year CMPnet launched an advertiser-focused campaign in the Wall Street Journal, Advertising Age and Business Marketing with a similar theme.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.