RealNetworks Signs With Intelligent Interactions

Intelligent Interactions said it will provide its Adfinity software to manage delivery of rich media advertising for RealNetworks’ RealSites portfolio.

The sites include real.com, DailyBriefing, Timecast, LiveConcerts, MusicNet, Film.com, and the Real Broadcast Network. Financial arrangements were not disclosed.

Collectively, these sites claim more than 1.5 million ad impressions per day. RealNetworks said it plans to use Adfinity to manage growth in its inventory of advertising space as traffic increases on these sites and for future content sites as its RealSites portfolio grows.

“Rich media types such as RealAudio, RealVideo, and RealFlash, co-developed by RealNetworks and Macromedia, are becoming more and more popular with advertisers,” said Jeff Lehman, vice president, advertising sales at RealNetworks. “The ability to serve rich media types is growing in importance for advertisers due to the fact that more than 35 million copies of the RealPlayer have now been downloaded.”

“We selected Adfinity after thorough on-site testing and were extremely impressed with performance and ability to manage rich media ad serving on our RealSites portfolio,” said Phil Barrett, senior vice president, media systems at RealNetworks. “Adfinity offers ease of administration, comprehensive reporting capabilities, and significantly fast ad serving.”