Intellesale.com Retains Rare Medium for Branding

Intellesale.com, an online retailer of new and refurbished computer products, retained Rare Medium to heighten its brand name on the Internet and to enhance its marketing communications and sales efforts.

The agreement includes a complete redesign and deployment of Intellesale.com’s Web site, management of all affiliate relationships, and media planning and marketing efforts. The newly designed and enhanced site is scheduled to be unveiled on Oct 1. Billings were not disclosed.

“Rare Medium understands how to utilize the Internet to maximize visibility and by teaming up with them we believe we will be able to further leverage our existing Web presence to attract significantly more customers,” said Marc Sherman, president of Intellesale.com.

Intellesale.com recently acquired Bostek Inc., an Internet-based wholesale and retail distributor of name brand computer equipment, which markets and distributes its products through www.pickadw.com. “Rare Medium also will play an important role in integrating Bostek into the Intellesale.com organization and insuring that the merger of their web site into ours occurs seamlessly,” Sherman said.

Rare Medium Inc., a subsidiary of Rare Medium Group Inc., helps clients develop e-commerce Internet strategies, improve business processes, and develop marketing communications, branding strategies, and interactive content. Clients include Microsoft, The New York Times, Epson, General Mills, DirectWeb, Neiman Marcus, Pfizer, Hotel Reservation Network and the Federal Reserve Bank.