Netcentives and coolsavings.com Partner for Promo

Reward marketing company Netcentives Inc. has teamed with Internet coupon firm coolsavings.com inc. to create the “Click, Clip and Fly” program.

The promotion is designed to let Internet shoppers save money and earn frequent flyer miles through various online promotions and sales offers from CoolSavings’ list of in-store and e-commerce retailers.

By combining coolsavings.com coupons with Netcentives’ ClickRewards value-added promotions means that “savvy Internet shoppers can get a great deal while earning rewards like frequent flyer miles from the leading airlines,” said West Shell III, chief executive officer and president of San Francisco-based Netcentives.

“Netcentives is a leading incentives marketing provider on the Internet, and coolsavings.com is recognized as the destination site for savings,” said Steven M. Golden, chairman and CEO of coolsavings.com. “Together, we provide both on- and offline marketers with one of the most comprehensive solutions for reaching a large audience of demographically defined Internet shoppers.”

Under terms of the agreement, both CoolSavings and Netcentives will participate in cross-promotional marketing opportunities on their respective sites. CoolSavings’ registered members will have the opportunity to become enrolled in Netcentives’ ClickRewards program, which allows online shoppers to earn frequent flyer miles from eight airlines. In addition, Netcentives will promote CoolSavings to their growing database of shoppers. Financial arrangements were not disclosed.