Beautyscene.com Selects Lot21 and frierson mee + kraft
Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to providestrategic marketing, advertising, and promotion services.
Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to providestrategic marketing, advertising, and promotion services.
Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to provide strategic marketing, advertising, and promotion services.
Advertising will target well-educated and affluent women for the most part, followed by late teens and fashion-conscious men. A print campaign is scheduled to debut Oct. 30.
Billings were not disclosed.
Launched on Aug. 30, beautyscene.com offers consumers content as well as commerce, and features a roster of make-up artists, hair stylists, aestheticians, dermatologists, plastic surgeons, beauty editors and publishers.
Competition includes eve.com. “Beautyscene.com is a potential leader in this space and we look forward to launching their online advertising campaign this fall,” said Kate Everett-Thorp, president and CEO of Lot21.
fm+ k, which will handle all of beautyscene.com’s off-line advertising, is an independent $65 million agency with clients that include Adidas; Chanel; Coty; Lancaster Group; United Distillers; Maidenform; Voss bottled water from Norway; Jil Sander; Kaplan Educational Service; Ruffino Wines and The St. Paul Companies.
Lot21 clients include the newly merged BankAmerica, Blue Shield, E-Stamp, iOwn, LookSmart, Onsale, Respond.com and Seagate.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.