Execs & Accounts: Univision, Steve Berkowitz, ThisNext
Univision signed with HipCricket for mobile marketing to the Hispanic market; ThisNext named a new CEO.
Univision signed with HipCricket for mobile marketing to the Hispanic market; ThisNext named a new CEO.
Univision signed with HipCricket for mobile marketing support of its radio programming. Univision will use HipCricket for Univision Movil, the Spanish-language mobile platform.
ThisNext named Scott Morrow chief executive officer. Morrow was previously president of ThisNext and replaces co-founder Gordon Gould, who will remain on as executive chairman.
Steve Berkowitz was appointed to the board of directors to the career site TheLadders.com. Berkowitz was most recently SVP of the Online Services Group at Microsoft.
Specific Media made Colin Petrie-Norris managing director of international. Petrie-Norris comes to Specific Media after being at Advertising.com for six years, where he was most recently chief operating officer of Europe.
Interactive agency WideGroup was selected by WCW as its interactive agency. WCW manufactures natural form mattresses. WideGroup is charged with the strategy to increase market share, improve branding and customer service, and expand to new markets.
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