Execs & Accounts: Michael Weaver, Revolution, Sprout
BlogTalkRadio hires mobile industry veteran Michael Weaver; Chicago-based agency rEvolution acquires Birdsong 3; prout builds a social media campaign for Toyota and MySpace.
BlogTalkRadio hires mobile industry veteran Michael Weaver; Chicago-based agency rEvolution acquires Birdsong 3; prout builds a social media campaign for Toyota and MySpace.
Michael Weaver moves to BlogTalkRadio. Weaver, a mobile industry veteran, accepted a role as vice president of mobile strategy for the Web-based radio talk show platform. Weaver has been involved in mobile for close to a decade, and was previously VP of strategy at Crisp Wireless. Prior to that he worked at Microsoft as advertising strategy director for MSN’s Digital Advertising Solutions group, and played a key role in the acquisition of ScreenTonic.
Media agency Revolution acquires Birdsong 3. Birdsong 3 is a digital and youth culture agency; Revolution is an integrated sports marketing and media services agency. Both agencies are located in Chicago.
Toyota widgets spring up from Sprout. Sprout, an agency that helps brands create social media campaigns and widgets, worked with Toyota and MySpace to create “Rock the Space” competition on MySpace. In the competition brands can submit a demo for a chance to win a record contract with MySpace Records.
Ascent Media Group hires three. The integrated creative agency named Emily Keeton, senior vice president, corporate development; Adam Poulter, senior vice president, global sales and account management; and Staci Miller, vice president, strategic initiatives. Keeton joined the agency from Credit Suisse where she was managing director of the investment banking division. Poulter was previously executive commercial director of Red Bee. Miller served as VP of strategy and operations at Warner Bros. Online.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.