Execs & Accounts for January 12, 2005

Koenig leaves AOL; Forbes.com hires mid-Atlantic sales manager; IAB U.K. recruits Vodafone veteran as CEO.

Derek Koenig has reportedly left America Online, where he was VP of advertising, to join Discovery Communications. At Discovery, he will serve as senior VP of marketing for the U.S. division, according to media reports.

Forbes.com hired Danielle Martin as regional sales manager. Martin was most recently advertising account director at SmartMoney.com, and earlier held account executive posts at Warner Bros Online and 24/7 Media. Her territory covers the mid-Atlantic region and some New York City accounts.

The Interactive Advertising Bureau’s U.K. operation hired Guy Phillipson as its new chief executive officer. Phillipson was head of advertising at Vodafone. He replaces Danny Meadows-Klue.

Oddcast has completed VHost projects for three clients. They include a virtual representation of client 1-800-Dentist’s co-founder, and talking heads for Home Academics and Bookspan, which operates the Book-of-the-Month club.

Digital agency Moxie Interactive made nine promotions and hired four people to its client services unit. The positions filled include account supervisor, media planner and art director spots. The company said it was hiring to meet increased demand from clients.

Undertone Networks hired Michael Lombardi as East Coast VP of sales. Lombardi was VP of sales at Bloomberg.com. The ad services firm also promoted Jeremy Wallace to senior account executive.

Trafficmac, which provides ad management software and services, hired Norman Blashka as chief financial officer. Blashka held senior posts with 24/7 Real Media, Cablevision Systems and Time Warner Cable.

EyeWonder hired Vanessa Soto as an account manager. Soto previously managed industry initiatives for the IAB. In addition to client duties, she will represent EyeWonder on the IAB’s agency relations council, Hispanic committee, rich media task force and broadband committee.

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