Avenue A Named Online AOR for Ticketmaster Online-CitySearch

Interactive marketing agency for Avenue A was named an online agency of record for Ticketmaster Online-CitySearch.

Seattle-based Avenue A recently helped CitySearch launch into several new markets with the benefit of advanced data measurement and analysis tools.

Since partnering with Avenue A in January 1999, CitySearch said it has had great success driving traffic to its various market sites, as well as launching new markets while sustaining an overall 3.5 percent click-through rate.

Now, Ticketmaster Online will pursue a similar plan for online advertising.

“With data at the center of our operation, we were able to deliver compelling results for CitySearch. Ticketmaster Online’s choice to use Avenue A’s services is a result of our work with CitySearch,” said Mike Leo, co-founder and vice president of marketing at Avenue A.

Seattle-based Avenue A said ad results will be tracked by both click through and delayed response (people who do not click instantaneously but later navigate to the site) to give accurate data on placement and creative effectiveness.

These results will be applied directly to the online campaign to eliminate placements and advertisements that do not perform up to expectations.