BrainBug Agency Lands Six New Accounts

Hartford, Conn.-based BrainBug LLC, an advertising and interactive agency, added two national and four regional accounts to its client roster.

The new clients are CuraGen Corp., Yale Ambulatory Services, Connecticut Innovations Inc., The Litchfield Insurance Group, Metaserver Inc. and ProCourier Inc. Billings were not disclosed.

For each of the new clients, BrainBug said it will provide a variety of marketing and communications services including marketing strategy, branding, Web site design, and print, broadcast and multimedia promotion.

For CuraGen, a leader in biotechnology research, BrainBug will provide overall branding; Web site development, outdoor advertising; trade show graphics; print advertising and collateral materials.

For Yale Ambulatory Services, the agency will provide overall branding; Web site design, and print and broadcast ads. BrainBug assignments encompass The Yale Eye Laser Center, Yale Gamma Knife Center and the Yale-New Haven Hotel.

Connecticut Innovations Inc. is a high-tech development entity. BrainBug will provide Web site design and overall branding.

For The Litchfield Insurance Group, the agency will provide overall branding; corporate identity design and system development; Web site design and a direct mail.

For Metaserver Inc., Web software development company, and ProCourier Inc., a same-day delivery service, BrainBug will design Web sites.

BrainBug was founded in 1994 as a Web design agency. Since that time, the company has grown and expanded its offerings to provide a wide range of traditional advertising services and marketing support. The company now has more than 20 active clients.

“The convergence of new and traditional media have created new challenges for today’s businesses,” said Matt Straznitskas, president and founder of BrainBug. “At BrainBug, we specialize in finding the right mix of message, media, and creative approach to achieve bottom-line results for our clients. We call it ‘Creativity That Works.'”