Vertical Music Network Signs With AdForce

Outsourced ad management and delivery company AdForce Inc. signed a contract to provide ad management services to The Virtual Music Vault (TVMV), a vertical ad network of music-related sites.

Launched in April of 1998, TVMV offers users access to concert and tour databases, event tickets online, downloads of new music and music videos, and visits to a favorite artist’s Web site. TVMV said it is delivering approximately 2 million ads per day across its network of affiliate sites.

“TVMV is growing fast, and we need the scalability and reliability that AdForce’s centralized ad-serving provides,” said Mark Weiss, president of TVMV.

“Increasingly, our advertisers are becoming more sophisticated in terms of rich media and creative ad campaigns. AdForce’s technology and customizable services, including end-to-end management and intuitive user interfaces, assist our advertisers to deliver the message they want to the people they want.”

In addition to banner advertising, TVMV offers advertisers sponsorship packages, rich media and content integration across all of its affiliate sites. Advertisers have included IBM, Microsoft, Captain Morgan and CD Now, among others.