A Bubbly Little Campaign
Sandler New Media in New Yorkdesigned a fourth quarter interactive advertising campaign for Moet & Chandon champagne with creative agencyFrierson & Mee.
Sandler New Media in New Yorkdesigned a fourth quarter interactive advertising campaign for Moet & Chandon champagne with creative agencyFrierson & Mee.
Sandler New Media in New York designed a fourth quarter interactive advertising campaign for Moet & Chandon champagne with creative agency Frierson & Mee.
Highlight of the campaign was the brand’s strategic content sponsorship on StarChefs, a food and dining Web site, during the month of December.
Sandler New Media and StarChefs developed a branded content area that was promoted from the StarChefs home page, and included a Q&A quiz about champagne, a profile of Moet & Chandon’s Chef Dance, and a weekly menu of recipes with preferred Moet & Chandon pairings for each dish. StarChefs also asked their users to share their most memorable champagne experiences within the popular newsgroups area on the site, to stimulate discussion of champagne amongst their community of users during the campaign.
Spending was not disclosed. The one-month Moet & Chandon sponsorship delivered more than 300,000 impressions for the brand, the agency said.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.