NetGravity Launches AdServer 3.5 With Beefed Up Targeting

NetGravity delivered AdServer 3.5, containing a number of new features including intelligent geographic targeting, further advanced reporting capabilities and significant usability and performance enhancements.

AdServer 3.5 offers intelligent GeoTargeting, a new option designed to analyze and leverage visitors’ geographic information to more precisely target advertising and marketing campaigns. Data is supported by built-in intelligence, enabling AdServer customers to deliver geographically targeted messages (city, state or region) when the data passes a user-configurable confidence level, the company said.

AdServer 3.5 provides customers with a more streamlined and intelligent interface that closely matches workflow and business processes, offering workload reductions of up to 75%, compared to previous versions, for key scheduling, management and reporting tasks, the firm added.

The new version also delivers private ad performance reports for each individual site within a network, or group of sites.

Reflecting NetGravity’s international growth, AdServer 3.5 added internationalized reporting capability. AdServer 3.5 provides internationalized ad performance reports, including support for double-byte character reports and multiple international date formats.

AdServer 3.5 is scheduled for availability at the end of October with a pricing model based on configuration and site-specific requirements.