MSNBC Launching $4 Million Integrated Branding Campaign
MSNBC and MSNBC Cable onMonday will launch a joint, integrated, six-week $5 million "Leader in Cableand Internet News" branding campaign.
MSNBC and MSNBC Cable onMonday will launch a joint, integrated, six-week $5 million "Leader in Cableand Internet News" branding campaign.
MSNBC and MSNBC Cable on Monday will launch a joint, integrated, six-week $5 million “Leader in Cable and Internet News” branding campaign.
The companies said the cross-medium, cross-platform promotion is designed to bring cohesion to the MSNBC brand through Internet, radio, print, outdoor, and television media.
The campaign launches concurrently with the release of MSNBC on the Internet’s “Breaking News Banners,” a custom, Java-based news delivery system.
The creative for the campaign was done in-house. Seven different thirty-second spots will be shown on MSNBC Cable and NBC affiliate stations and 10-second spots will be shown on NBC’s Today show and Nightly News. The spots were produced by Lee Hunt and Associates, New York
Also being purchased are 200 million impressions on leading search engines, chat sites, and other news Web sites with banners produced by Quantum Leap in Chicago.
Other components include Sunday newspaper supplements, magazine buys, outdoor advertising (bus stop shelters and bus sides), and radio.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.