Adwave Network Goes With Adfinity

Intelligent Interactions signed an agreement to provide its Adfinity software to manage delivery of advertising for the new Adwave Network, an international online advertising network.

Adwave represents more than 30 U.S. Web sites and some of Europe’s most prominent sites, including SHARELOOK.de. Financial terms were not disclosed.

Said Paul Lucero, president of Adwave North America: “We need reliability, first and foremost. Since we began our trial installation, which was complete in one day, Adfinity has proved reliable and the support team has distinguished themselves as the most professional support organization of any that we deal with.”

“Adfinity has the flexibility to allow distributed ad serving without excessive hardware, and will scale to meet the demands of networks that need reliable delivery of many millions of ad impression each day,” said Michael Rowsom, vice president of marketing at Intelligent Interactions.

Incorporated in 1997 with headquarters in Hanover, Germany and Palo Alto, CA, Adwave Media Services International Inc. was founded by a management staff from Apple Computer Inc. and Germany’s AGIR-Werbe GmbH.