Hoover's Online Chooses Workflow Tool for its Ad Campaign

Hoover’s Inc., operators of the popular business information portal Hoover’s Online , on Monday selected Solbright’s AdSuite System , to manage their Internet ad trafficking, sales and billing processes.

“With the recent growth of Hoover’s Online we are now servicing a tremendous increase in business-to business advertisers and additionally, we now have advertising sales offices in New York, San Francisco, in addition to Austin,” said Jani Farlow Spede, Senior Vice President of Advertising and eCommerce at Hoover’s Online. “We chose Solbright to help us improve our ad operations and manage this growth to maintain the highest quality of service.”

Solbright touts AdSuite, a XML-based system, as a management tool which will speed up the process of validating, processing, and approving rich media and online advertising. Through the use of its three core applications, AdSales Manager, AdTraffic Manager, and AdBillings Manager, Solbright says AdSuite will help users, more efficiently, generate quotes, access contractual data and finalize advertising deals.

“Hoover’s Online was looking for a scalable, fully integrated ad management solution to help build business, and continue to best serve the needs of its advertisers, said Key Compton, founder and chief executive officer of Solbright.

“AdSuite will help Hoover’s Online to streamline its advertising business and focus on revenue generation, reliable customer service and profitable growth.”