Romance Site Finds a Valentine Advertiser

The Globe online community site said that Carter-Wallace, a manufacturer of personal care products, will be the exclusive advertiser of its Romance area for a Valentine’s Day promotion.

A contest at the site will feature a month-long search for the ideal romantic tryst initiated and nurtured at The Globe, which claims more than a million users. Trojan condoms, Nair depilatories, Pearl Drops toothpolish, Arrid antiperspirants and First Response ovulation and pregnancy tests are the exclusive advertisers on the “Love Stories at The Globe” sweepstakes. Spending was not disclosed.

Members have been encouraged to submit their tales of true love to The Globe. Each week, beginning January 22, three of the most compelling love stories will be selected, counting down until Valentine’s Day. Winners will qualify for a grand prize drawing on February 12, at which time three contestants will be chosen to have one dozen roses delivered to their sweetheart anywhere in the world on Valentine’s Day.

New York-based The Globe’s Romance theme areas include the Dear Lola advice column, Singles Bar Chat Rooms, and Babble-on discussion forums on romance.

The “Love Stories” sweepstakes will generate traffic to “The Guide to Love and Sex”, Carter Product’s official Web site. The Web site, which offers a mix of romance-related information and “fun and sexy things to do,” represents five of America’s favorite personal products, all manufactured by Carter Products, a division of Carter-Wallace Inc.