Tritium Network Names Vice President of Ad Sales

The Tritium Network, an ad-backed, free Internet Service Provider, named a veteran Chicago advertising executive as its vice president of advertising sales.

Maurice J. Moore will direct advertising efforts for Tritium, a Cincinnati- based ISP that is serving customers in eight cities. Within the next 30 days service will be available in 15 additional major markets, and by year-end coverage will include 93% of the United States.

“Maurice Moore played key roles in the launch of such cable successes as Turner Broadcasting Systems, USA Networks, E! Entertainment Television, and the Golf Channel,” said Tritium President Michael Lee.

Moore began in sales with A.C. Nielsen, where he served as a marketing manager. He then spent nine years with ABC Radio Networks in Chicago, where he managed long-form programming sales for the networks’ Central Region.

Moore said that “we’ll be able to offer national advertisers exclusive positions in certain product, or service, categories.” He added that Tritium would also be looking to include local advertising in each city it serves.

Moore has been sales director for an online marketing service, Poweragent, where he managed national client categories within the automotive, financial, electronics, package goods and travel-related industries, and served as a director of sales for Cybergold.