Webstakes Changes Name, Repositions As B2B Play

Sweepstakes and promotions player Webstakes Monday changed its name to Promotions.com in an effort to de-emphasize its business-to-consumer Web site and focus on providing promotions for businesses.

“Promotions.com more accurately reflects our current suite of Internet promotion solutions and in one word defines our long-term vision,” said Steven Krein, chairman and chief executive officer of Promotions.com.

The company’s product offerings consist of promotions outsourcing, a targeted email and lead generation service, and Webstakes.com — the company’s advertising-supported consumer Web site. Its clients include Autobytel.com (ABTL), Compaq Computer Corp. (CPQ), NBC, Road Runner, The Sharper Image and Walt Disney’s GO.com.

The new corporate identity will be launched with a multi-million dollar marketing campaign that will highlight the success of the online promotions space.

A trade advertising campaign also launched Monday. The campaign includes buys in top dailies such as The Wall Street Journal, The New York Times and Investor’s Business Daily along with national trade publications such as Promo, The Industry Standard, AdAge, Adweek, DM News and Business 2.0. Part of the effort will include a new corporate Web site featuring information for marketing decision-makers, media and investors.

The company is also changing its stock symbol from IWIN to PRMO.