AdForceTeams with Media999 to Penetrate Asian Market

Ad serving firm AdForce this week forged an alliance with Media999, SoftMedia Consulting Group’s advertising network, aimed at helping each other better serve the Asian market.

The deal calls for Media999, which operates one of the largest ad networks in China, to use AdForce’s technology to serve its ads, which are delivered to six million unique visitors every month. The companies say AdForce will give Media999 more scalability, better targeting and a local presence, which will be especially crucial as the ad network grows.

In addition, the two companies have agreed to work together to provide Internet advertising, traffic generation and on-line marketing solutions to maximize advertiser effectiveness in the Asian market.

The move gives AdForce a leg up in the increasingly competitive race to stake out territory internationally, and gives it an ally that is well-entrenched in what could eventually be one of the world’s biggest Internet markets.

“The Asian market is the fastest growing group of Internet users, outside the United States, and represents a tremendous opportunity for Internet advertising,” says Chuck Berger, chief executive officer of AdForce.

“Media999, one of the largest Internet ad networks in Asia, is an important partner because of its unique knowledge and understanding of the Asian market. Their consultants, natives to the country, understand cultural preferences which give advertisers a competitive advantage.”

AdForce launched its Asian presence in September 1999, and has since landed clients like SINA.com, 24/7 Media Asia, and Compuserve Consultants Ltd. The company is a majority-owned operating company of CMGI.