NetGravity Launches AdCenter Service Solution

NetGravity launched NetGravity AdCenter, an outsourced solution for managing targeted, accountable, online advertising campaigns.

The company said it selected IBM Content Hosting Services to host AdCenter. Eight new customers already selected the service bureau as their exclusive outsourced online marketing management solution, the company stated.

AdCenter, which went into pilot in December of 1997, is based on NetGravity’s AdServer product solution. AdCenter is designed to enable Web sites, advertisers and advertising agencies to manage their online advertising campaigns without investing in the technical infrastructure required to manage ad operations internally. NetGravity said it now provides its customers the flexibility to migrate between AdCenter and its AdServer software product line, as their business needs evolve.

“With AdCenter, we can now provide those businesses looking for an outsourced approach to online advertising and marketing with the same industry leading technology we’ve provided to many of the top Web sites and advertisers throughout the world,” said John Danner, president and CEO of NetGravity.

To ensure the reliable delivery of ads served by AdCenter, IBM said it will host the service and provide 24/7 system monitoring.

After a successful pilot phase, NetGravity is launching AdCenter with eight new customers, including Prospect Design Group, Stumpworld, Maquette/Kitchenette and Spinner.com. Prospect Design Group, a Web design and development firm, will launch its newest venture, CollegeWeb.com, on Aug. 17. CollegeWeb.com, an online college community, will implement NetGravity’s AdCenter to deliver all of its onsite advertising content.

AdCenter offers precision targeting of users with various criteria, including the capability for local, regional and international targeting. It also provides detailed ad performance reporting for advertisers and sites and third party auditing service provided by ABC Interactive.

AdCenter is available immediately with a pricing model based on CPM volumes.