@dVENTURE Network Will Use DoubleClick's DART
The @dVENTURE Network, a division of VentureDirect Worldwide, signed touse DoubleClick's DART(Dynamic Advertising Reporting and Targeting) technology to serve ads on itsnetwork of more than 1,000 sites.
The @dVENTURE Network, a division of VentureDirect Worldwide, signed touse DoubleClick's DART(Dynamic Advertising Reporting and Targeting) technology to serve ads on itsnetwork of more than 1,000 sites.
The @dVENTURE Network, a division of VentureDirect Worldwide, signed to use DoubleClick’s DART (Dynamic Advertising Reporting and Targeting) technology to serve ads on its network of more than 1,000 sites.
The DART technology will allow advertisers to target ads on the network more precisely, the company said.
“DART has earned a reputation as the leading ad serving technology by providing fast, reliable service with a wide variety of targeting capabilities,” said Dan Sweeney, manager of The @dVENTURE Network. “It gives our advertisers the multiple targeting options they need to improve not just their click-through rates, but also conversion rates and return on investment.”
The @dVENTURE Network claims 350 million impressions monthly and offers personalized advertising options that run from specific niches to the entire network. Channels include African American, Hispanic, Entertainment, Family & Education, Finance & Business, Health, News & Culture, Search Engines/Ref., Shopping, Sports, Technology, Travel, Women, Music, International, Career, and Personal.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.