SBN.com Signs Yellow Pages Pact With IDT Corp.

SBN.com licensed its Online Yellow Pages to ISP and international telecommunications company IDT Corp.

Lee Bridges, SBN vice president of strategic alliances, said that terms of the pact between the two companies calls for installation at the IDT Web site of a customized version of SBN’s Online Yellow Pages with the two companies sharing in the advertising revenues generated by the directory at the IDT location.

With headquarters in Hackensack, NJ, IDT is a provider of international and domestic long-distance telephone, Internet access and global Internet telephony services.

“The Online Yellow Pages is a natural addition to the services IDT already offers in the telecommunications field”, Bridges said. “We believe it will also provide an important enhancement to furthering the company’s penetration of that burgeoning market.”

SBN.com’s Online Yellow has more than 1.5 million pages including or linked to an estimated 50 million business listings. It is found on the Web sites of several hundred Internet service providers and at more than 800 affiliate e-commerce sites nationwide.