Media Synergy and Winfreestuff.com Form Alliance

E-mail outsourcing company Media Synergy formed a strategic alliance with Winfreestuff.com, which allows people to win promotional items and gathers names for opt-in marketing lists.

The partnership will allow both companies to bolster their email marketing solutions, which include lead generation and opt-in list development, large-scale email campaign design and deployment, and results measurement and reporting.

“Both our companies strive to provide innovative email solutions for online marketers,” said Mark Healy, president of winfreestuff.com. “We are pleased to partner with Media Synergy, and to be able to offer its solution for outsourced email, which perfectly complements our own approach to cost-effective list development and lead generation.”

“Our customers already understand the power of targeted email campaigns for one-to-one marketing and ongoing customer interaction,” said Eric Goodwin, CEO of Media Synergy.

“The partnership with winfreestuff.com allows our customers to build on their online successes, by expanding their opt-in lists through proven, cost-effective lead generation.”

Winfreestuff. launched in July 1999 to connect consumers with merchants using a behavioral based model. The company provides a platform where consumers find the products and services they need, while the merchants receive targeted opt-in email addresses.

Clients include Omaha Steaks, Reel.com, chipshot.com, fogdog.com and eBags.

Media Synergy customers include BancBoston Robertson Stephens, CNET, E*Trade Canada, Michael Tchong’s ICONOCAST, Multiple Zones International and PC Computing.