Aria Credit Card Banner Scores Best CTR
The most clicked-upon ad banner for the week ending July 25 was ProvidianFinancial's Aria credit card ad, which had a 9.9 percent CTR, according tomeasurement firm Nielsen//NetRatings.
The most clicked-upon ad banner for the week ending July 25 was ProvidianFinancial's Aria credit card ad, which had a 9.9 percent CTR, according tomeasurement firm Nielsen//NetRatings.
The most clicked-upon ad banner for the week ending July 25 was Providian Financial’s Aria credit card ad, which had a 9.9 percent CTR, according to measurement firm Nielsen//NetRatings.
Home improvement network ImproveNet moved up from No. 40 to No. 14 on the list of top advertisers for the week. It captured the top three spots on the Top 10 Ad Banners list.
Top advertisers, for the week, ranked by banner impressions including house ads, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 124 | 25.7 |
| 2. Amazon | 70.5 | 23.2 |
| 3. Next Card | 35 | 17.3 |
| 4. TRUSTe | 34.9 | 11.5 |
| 5. LinkExchange | 32.6 | 4.6 |
| 6. E*TRADE | 32.2 | 4.6 |
| 7. CDNOW | 31.2 | 13.2 |
| 8. Ameritrade | 27.4 | 3.6 |
| 9. Ad Council | 26.9 | 8.7 |
| 10. Discover Brokerage | 26.5 | 3.6 |
Top Banners, ranked according to reach percent, not counting house ads, were:
Banners may be viewed here. Average CTR for top banners was 0.44 percent, Nielsen//NetRatings said.
Rankings are based on audience measurement of people who have access to the Internet from home. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web.
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