Building on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced anextension of their relationship, which will now involve banner advertisingsales, promotions, and e-mail marketing.
Building on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced an extension of their relationship, which will now involve banner advertising sales, promotions, and email marketing.
The deal is aimed at growing traffic to AT&T Worldnet’s newly re-designed Web site, and at increasing the number of subscribers to the company’s service. It comes at a time when AT&T’s chief competitors, America Online and EarthLink are bulking up through mergers and acquisitions. AOL recently agreed to acquire Time Warner, and EarthLink recently merged with rival ISP, MindSpring.
The agreement calls for 24/7 Media to sell banner ads on AT&T Worldnet’s Web site, which it helped in designing. 24/7 will also develop online promotions aimed at driving traffic, and the two companies will jointly develop an email newsletter, which 24/7 will distribute through its email division.
“We’re pleased that we’ve been a key factor in helping AT&T meet its goals and further strengthen the AT&T WorldNet brand online,” says David Moore, chief executive officer of 24/7 Media.
“We look forward to working with them in 2000 to accomplish their growing advertising and marketing needs.”
The two companies have been working together for the past three years.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.