EntryPoint, the downloadabletoolbar company that resulted from the idealab!-brokered marriage of eWallet andPointCast, on Monday kicked off the first phase of a $10 million nationalcampaign in New York, San Francisco and San Diego.
EntryPoint, the downloadable toolbar company that resulted from the idealab!-brokered marriage of eWallet and PointCast, on Monday kicked off the first phase of a $10 million national campaign in New York, San Francisco and San Diego.
The campaign, developed by Phillips-Ramsey Advertising, aims to increase brand awareness and encourage consumers to download EntryPoint’s desktop toolbar. Print and ads launched March 1, with television to follow later this month.
EntryPoint’s print ads, which are currently running in New York, San Francisco, and San Diego, show images from recent headlines and tell consumers that they can get the latest news by downloading the toolbar. Another ad features an anonymous jazz musician pointing out the toolbar’s access to the CD/MP3 player.
EntryPoint’s radio ads will saturate the San Diego and New York markets in March and use satire to focus on the convenient characteristics of EntryPoint.
The television ad, rolling out in test markets, will also use satire to illustrate the convenience of EntryPoint.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.