Vroom! Porsche Launches Redesigned Promotional Site

Gentlepeople, start your sports cars. Porsche said it will launch a redesigned promotional Web site Aug. 1 to provide information on its products and activities from both a national and international perspective.

The redesigned site has been divided into U.S. and global areas to make it easier for users to find specific information pertaining to their interests, the company said.

On the national site, North American Porsche customers will be able to order Porsche items, such as watches, clothing, diecast model cars and other accessories, from their personal computers for the first time.

That site also offers a “Car Configurator,” designed to allow users to “build” a Porsche 911 or Boxster in accordance with individual requirements and then view it on the screen. Interior and exterior colors, wheels and aerodynamic kits can be chosen according to personal preferences.

When all the user’s specifications have been integrated, including any optional extras, the price of the car is automatically calculated. Data can then be sent to the nearest Porsche dealership with a request for an appointment.

The “global” site is in English and German. It includes not only a general page about the company, its philosophy and policies, but also detailed descriptions of the Porsche 911 and Boxster models as well as a newsletter, discussion forums, chat area and a motorsports database, the company said.