MySoftware Acquires MarketHome

Direct marketer MySoftware Co. said it will acquire MarketHome Inc., an email campaign management company in a $15 million all-stock transaction.

Separately, MySoftware formed a partnership with Concentric Network Corp., a provider of value-added IP network services, to provide small- and medium-sized companies with a complete set of Internet solutions to help them grow their business.

MySoftware will co-brand Concentric’s portfolio of Web hosting and e-commerce services and offer them through direct marketing efforts to its registered small business users. Concentric will provide its Web hosting and DSL customers with MySoftware’s Internet direct marketing tools. Financial arrangements were not disclosed.

“With this acquisition, we combine MarketHome’s market leadership in permission-based, opt-in email communication, with MySoftware’s new My eProspects.com services,” said Gregory Slayton, CEO and president of MySoftware.

MarketHome provides permission-based email marketing services to catalogers, including L.L. Bean, Boise Cascade Office Products, Coach, NBA, Dean & Deluca, Joseph A. Bank and Talbots.

To date, more than one million customers have signed up to receive promotional communications on specific topics of personal interest, MarketHome said. MarketHome will become the email marketing division of MySoftware Company, and Jim Williams, president and CEO of MarketHome, will become general manager of this division.

MySoftware’s Internet services are dedicated to helping businesses find new customers via its MyProspects.com and MyeProspects.com.