Quintel, CyberGold Strike Promotion Agreement

Quintel Communications, a direct marketing firm that operates the group buying site MultiBuyer and the GroupLotto.com site, on Tuesday struck a deal with promotions firm CyberGold to place the two companies’ brands in 500 movie theaters.

The deal calls for the two to share promotional advertising space in cinema lobbies, on movie screens and popcorn bags in well-known theaters including United Artists, The Mann, Regal and Cinemark. The promotion will take place in eight cities chosen for having a large percentage of their populations online — San Francisco, New York, Los Angeles, Seattle, Boston, Austin, Dallas and Houston.

In addition, CyberGold and MultiBuyer will create an interactive promotion for GroupLotto.com.

“Reaching the movie going audience in the marquis, wired U.S. cities is the perfect demographic,” says Gary Salmirs, senior vice president of MultiBuyer.

“Cybergold enables us to access a large, yet targeted, on line audience at an affordable cost structure while simultaneously expanding the public’s awareness of our brand.”

The two companies have worked together before. Back in December, Cybergold asked Quintel to help it augment its membership base.