Ogilvy One Worldwide Partners With Accrue Software

Interactive agency Ogilvy One Worldwide Monday teamed with Accrue Software in an alliance that pairs Ogilvy One’s marketing abilities with Accrue’s data collection and analysis tools.

Accrue makes a product it calls the Accrue Discovery Service, which helps companies determine how well online marketing campaigns are working and how well Web sites are designed to meet customers’ needs.

“OgilvyOne and Accrue are leading the way to help our clients maximize the ROI of their on-line marketing programs,” said Ian Wismann, director of Internet media operations, OgilvyOne, New York. “It’s a win-win partnership — Ogilvy receives Accrue’s leading eBusiness information combined with our marketing expertise to provide our clients with fact-based recommendations.”

The partnership comes at a time when technology for data mining, campaign tracking, and back-end integration is growing increasingly important for interactive agencies. Accrue hopes to gain recognition through the deal, and the partnership gives it an opportunity to serve Ogilvy’s big name clientele.