Headbone Zone Chooses Real Media for Ad Services

Real Media is partnering with Headbone Interactive to provide ad management software and ad sales representation for the provider and syndicator of original online children’s entertainment.

The Seattle-based Headbone Zone is an online gathering place for kids featuring a daily updated array of fun and games for ages 8 to 14. It includes features such as the Headbone Derby, a series of Internet research adventures used in thousands of classrooms nationwide; Riddleopolis, a trivia quiz game; and “mom-monitored” safe chat rooms.

The Headbone Zone claims to serve more than 7.5 million ad views per month.

A customized version of Real Media’s Open Ad Stream 4.0 (OAS), a proprietary ad management software program, has been installed on the Headbone Zone server, and advertising placed on the site will be sold and processed by Real Media. Financial terms were not disclosed.

Open AdStream is a Web-publishing, banner-ad management, delivery, and reporting system.

“The Headbone Zone offers advertisers the ability to build relationships on a site with brand-recognition among kids in the pre- and early-teen years,” said Real Media president Dave Morgan.

“Today’s online kids are more Web-savvy than ever and are beginning to build brand loyalties. Headbone Zone is an exceptional place to reach an otherwise difficult-to-reach audience. Advertisers are assured of trusted content, kids’ safety, and high traffic.”

Headbone Interactive develops original content for kids for the Internet, television, and other media. Syndicated to over 125 online newspapers in cities across the U.S., the Headbone Zone delivers geographic-specific targeting for advertisers.

Real Media Inc. is an Internet advertising solutions company backed by Swiss media conglomerate, PubliGroupe. Since 1995, Real Media has offered creative Internet marketing solutions to advertisers and agencies worldwide. The company has experienced rapid overseas growth, recently opening offices in London, Paris, Lausanne, Zurich, and Frankfurt in conjunction with PubliGroupe.