Execs & Accounts for August 3, 2005
Studiocom scores Miller assignment; Real Branding hires account and media directors.
Studiocom scores Miller assignment; Real Branding hires account and media directors.
Miller Brewing Company tapped Studiocom to develop online experiences and digital campaign creative for its beer brands. The assignment includes product sites and digital support for guerrilla campaigns.
Real Branding hired Kristian Schwartz as group account director and Greg Berman as media director. Schwartz joins from Avenue A/Razorfish, where he was client director on the Visa account. He did prior agency stints at Digitas and Saatchi & Saatchi. Berman joins from Beyond Interactive/Grey San Francisco, where he held several account and media management posts.
WhenU hired Jon DeGenarro to direct sales manager for WhenU. DeGenarro was most recently director of international sales for WhenU competitor Hotbar.
180solutions hired Mark Ippolito as VP of ad sales. Ippolito held executive posts with Getty Images, Corbis and Comstock.
TeamWarfare.com tapped Winstar to represent its inventory to national advertisers. The gaming-focused community site has approximately 15 million monthly uniques, the company said.
Beliefnet hired Yunki Kim as VP of marketing. Kim will manage Beliefnet’s email newsletters, dating site Soulmatch.com and BeliefnetGreetings. He was VP of analytic services for Vision Marketing, and held a similar post with HotSocket.
South African newspaper group Independent Online Ltd will use adInterax for rich media advertising on its site. The site combines content and classifieds form 14 national and regional newspapers.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.