Execs & Accounts: MediaCom WorldWide, WebTrends, Quattro Wireless

Stephen Allan was named CEO of MediaCom Worldwide. Allan was previously CEO of GroupM U.K. In his new role, he succeeds Alexander Schmidt-Vogel, who has taken on the newly-established role of CEO of Global Trading for GroupM WorldWide.

WebTrends appointed Alex Yoder president and CEO. Yoder replaces Dan Stickel, who will take a seat on the company’s board of directors. Yoder has been with the Web analytics firm for seven years, and most recently held the VP of sales position.

Quattro Wireless expanded its management team with the addition of two new hires. Bazak Ozer, VP of product management, previously worked as VP of marketing at Tele Atlas, a Belgium-based LBS mobile start-up. She also worked at Honeywell in both Europe and North America. Sriram Kalyanasundaram, VP of professional services, formerly director of services at OpenPages, has experience in architecting multi-region and multi-language Web sites.

Rodale began using Coremetrics Explore for Web analytics. The publisher will use the platform for analysis, segmentation, and reporting for its Web sites in the health, fitness, and wellness categories to boost ad revenues through increased pageviews and return visits.