24/7 Media, Media 21, 365 Corp. Bring WAP Campaign to UK
24/7 Media, Media 21, and 365 Corp. on Wednesday teamed tolaunch the first ad campaign aimed at driving traffic between WAP contentsites that will run across different WAP networks.
24/7 Media, Media 21, and 365 Corp. on Wednesday teamed tolaunch the first ad campaign aimed at driving traffic between WAP contentsites that will run across different WAP networks.
24/7 Media (TFSM), Media 21, and 365 Corp. on Wednesday teamed to launch the first ad campaign aimed at driving traffic between WAP content sites that will run across different WAP networks.
The campaign for UK soccer site Football365 was developed by Media 21 and 24/7 Europe. It will run for four weeks on WAP services in three countries: Sunpoint in Finland, Krak in Denmark, and Fonedata in the UK. The ads feature a WAP text link which lets users cross networks to access Football365.
The campaign is part of an international program aimed at testing different types of executions on the 24/7 Media ad serving system.
“We are delighted that 365 Corporation was as keen to do this as us,” said Rick Sareen, director of Media 21.
“Whilst it has not been easy to make it happen due to technical issues, we have all learnt a great deal about how to make WAP work for us and we will be doing more activity through this and other emerging platforms for 365 and our other clients.”
Europe is becoming a vast testing ground for WAP site development and advertising, since wireless devices are more popular on the continent than they are in the United States.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.