Jones Naughton Signs With DoubleClick

Jones Naughton Entertainment said that its GoOn-line.com subsidiary signed an advertising agreement with DoubleClick Inc.

GoOn-line.com will be testing a combination of select, open network and targeted select-site Internet advertising approaches. The advertising agreement will create over 4 million impressions to support the unveiling of GoOn-line.Com’s e-commerce business. Financial arrangements were not disclosed.

“Combining the DoubleClick initiative with previously announced marketing alliance with Web site Results and the LinkShare affiliation should generate more then 10 million banner ad impressions to support the launch of GoOn-line.Com,” said Scott Claverie, president of GoOn-line.Com.

Claverie also said that as part of a previously announced affiliate program through LinkShare Inc. the following national companies have agreed to link their e-commerce divisions in revenue sharing agreements: 1-800-Flowers, 1bookstreet.com, Cyberian Outpost, Dell, Discover Nature, Healthshop.com, International Golf Outlet, JCPenney, K-Tel, Pet Quarters and The Sharper Image.

Jones Naughton recently acquired GoOn-line.Com, a company specializing in the production of streaming video infomercials over the Internet. GoOn-line.Com is in the late stages of developing a virtual shopping mall Web site that will feature products that have traditionally only been available from infomercial companies advertising on broadcast television.