Big Sky Named PR AgencyFor fourthchannel Inc.

E-commerce application services provider fourthchannel inc. has selected Big Sky Communications Inc. as its public relations agency of record.

Big Sky is a mid-sized agency specializing in business and consumer technology public relations. Big Sky said it will assist fourthchannel as the company refines its public relations strategy, and will provide a media relations program.

Billings were not disclosed.

“Big Sky is familiar with working with firms at our stage of growth, plus their California location made them a natural choice for our public relation efforts,” said Susan Eskin, vice president of marketing at fourthchannel.

Fourthchannel’s software application, fourthchannel Release 2.0, allow for the rapid creation and delivery of sell-side Internet catalogs for industrial companies and distributors, which are customized using advanced object and agent technologies.

Big Sky has clients that include AdKnowledge, Adobe Systems, Hewlett-Packard, Intraspect Software, Pivotal Corp. and VeriSign.