Intellipost Changes Name to MyPoints.com

San Francisco-based online direct marketing and loyalty rewards company Intellipost Corp. has changed its name to MyPoints.com Inc.

“Aligning our corporate and consumer brands will leverage our brand-building dollars,” said MyPoints.com Chairman and CEO Steve Markowitz. “It will also help us to underscore the fact that we are offering advertisers the Internet’s first fully integrated online direct marketing and loyalty solution.”

As MyPoints.com, the company will continue to operate its Internet membership programs, including its flagship Web-based incentives program, MyPoints and its rewarded email program, BonusMail.

MyPoints and BonusMail serve roughly 150 brand-name advertisers. Points awarded to consumers through either program may be redeemed for a range of products and services from more than 40 redemption partners, including frequent flier miles on several major airlines, free hotel stays, free long distance from Sprint, and merchandise from retailers such as 1-800-FLOWERS, Barnes & Noble, Omaha Steaks, Macy’s and The Sharper Image.

MyPoints.com also designs and operates co-branded and private label loyalty programs for partners such as GTE, NextCard Internet VISA and Prodigy Services Corp.