Execs & Accounts for September 17, 2007
Google's Bosworth departs; Creative Concepts produces online videos for Bigelow Tea.
Google's Bosworth departs; Creative Concepts produces online videos for Bigelow Tea.
Google Health VP Adam Bosworth left the company. He’ll be replaced in the interim by Marissa Mayer. No information was available regarding Bosworth’s future plans.
Bigelow Tea tapped Creative Concepts for an online video campaign. The marketing and public relations consultancy produced and distributed the latest in a series of videos for Bigelow Tea’s TEA-V channel, including one in which the president of Bigelow Tea, Cindi Bigelow, interviews New York sports personalities Joe Torre and Phil Simms.
Network Communications tapped Godengo to build the Web platform for its portfolio of eight home design titles. The real estate publishing company’s sites will also become part of the Godengo online ad network.
The Fortune|Money Group announced a new sales organization. The Time Inc. Business and Finance Network, which includes Fortune, Money and Fortune Small Business magazines and the Web site CNNMoney.com, will be re-branded as the Fortune|Money Group. The change includes the appointment of Alan Ives as SVP of sales for CNNMoney.com.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.