ICL Agrees to Market Engage Profiling to Clients

ICL, an information technology services company, on Wednesday struck a deal to re-sell Engage Technologies customer profiling solutions from to its clients.

ICL, an information technology services company, on Wednesday struck a deal to re-sell Engage Technologies (ENGA) customer profiling solutions from to its clients.

The product, Engage ProfileServer, helps Web site operators develop profiles of Web site visitors so they can personalize site content based on individual visitors’ interests.

“Companies around the world are feeling the pain of trying to find solutions that will help them attract customers and build repeat sales,” said Dean Whitlock, ICL vice president and general manager for eBusiness Services, North America.

“We’re committed to helping our customers find those solutions. Adding Engage’s profiling technologies to ICL’s customer relationship management and e-Business offerings makes perfect sense.”

ICL is a wholly owned subsidiary of Fujitsu. Engage is a majority-owned company of CMGI (CMGI).

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource