Adauction.com Adds Demographic Info, Alerts
Adauction.com, a marketplace for thebuying and selling of online and other media, has addedNielsen/Net Ratings data toits site, so potential buyers can see how likely a purchase will be to meettheir needs.
Adauction.com, a marketplace for thebuying and selling of online and other media, has addedNielsen/Net Ratings data toits site, so potential buyers can see how likely a purchase will be to meettheir needs.
Adauction.com, a marketplace for the buying and selling of online and other media, has added Nielsen/Net Ratings data to its site, so potential buyers can see how likely a purchase will be to meet their needs.
In addition, the site now has the capability to alert members via email when advertising opportunities that meet their needs become available.
The two enhancements make it easier for media buyers to evaluate and respond to inventory available on the Adauction.com site.
“Our goal is to simplify the media planning and buying process, and our automatic inventory updates conveniently notify our buyers when we have inventory they have indicated they are interested in viewing,” says Diane Chamberlain, vice president of marketing at Adauction.com.
“In addition, the Nielsen/NetRatings information enhances Adauction.com’s ability to assist media buyers in developing an effective media plan and ensuring they select the best sites to reach their target audience.”
Adauction.com provides a marketplace for the selling and purchasing of ad space on Web sites as well as outdoor media, such as billboards on San Francisco’s Highway 101 and in New York’s Times Square.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.