Onsale Offers Rich Media Auction Banner

San Francisco-based Lot21 Interactive Advertising introduced what it called “the first-ever Macromedia Generator-enhanced ad banner.”

Created for its client Onsale, the banner transmits up to 50 live auctions in a rich media presentation, the company said. Utilizing Macromedia technology, the banner constantly updates with new auctions and current pricing.

“The combination of Macromedia Flash and Generator provides us with an opportunity to create revolutionary ads for our clients. The ability to include live data in a captivating animated format extends our client’s brand while offering greater interaction,” said Kate Everett-Thorp, president and CEO of Lot21.

“The powerful, unique combination of Flash and Generator provides designers with the ability to deliver real-time or personalized information in a compelling, interactive format with minimal custom programming,” said David Mendels, vice president of Macromedia’s Web Publishing division.

To experience a Generator-enhanced banner, the user needs the Macromedia Flash Player. Once the user clicks on the banner, it delivers real-time information to the page requested on Onsale to present a unique advertising experience.

Using a clustered server solution supplied by DataReturn, the Onsale banner is currently running on Macromedia’s ShockRave Web site, served through DoubleClick..

Lot21’s clients include the newly merged BankAmerica, E-Stamp, Inktomi, iOwn, Looksmart and Seagate.