A group of Internet marketing and promotion executiveshave formed theInternet Direct Marketing Bureau, a trade organization established to addresssuch issues as e-mail advertising and on-line privacy, according to the New York Times .
A group of Internet marketing and promotion executives have formed the Internet Direct Marketing Bureau, a trade organization established to address such issues as email advertising and on-line privacy, according to the New York Times.
Paul Grand, chief executive at Word of Net Promotions in Sherman Oaks, CA, is heading a steering committee for the association, which will hold its first meeting on Nov. 11 in Scottsdale, AZ. The new group plans to elect a chairman, president and vice president and eventually hire an executive director.
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