NetGravity Launches G-Force Partners Program

Online ad solutions company NetGravity launched NetGravity G-Force Partners Program, a new technology partner program, and relaunched its own Web site.

Initial G-Force Program partners include ABC Interactive, the interactive auditing unit of the Audit Bureau of Circulations (ABC), Solbright and Vignette. NetGravity said the program formalizes its dedication to delivering complete, integrated online advertising and direct marketing solutions through partnerships with other industry leaders.

For partners, the benefits are co-marketing and branding programs, joint tradeshow participation and lead sharing, NetGravity said.

“The ongoing viability and maturity of the Web as an advertising medium is contingent upon the delivery of consistent and accountable metrics,” said Michael J. Lavery, president and managing director of ABC. “ABC Interactive is excited to work with NetGravity to deliver turnkey auditing solutions that advertisers can trust.”

Solbright provides software that automates the advertising sales, customer service and billing systems. Vignette Corp. is a player in the emerging category of Internet Relationship Management (IRM). Vignette provides enterprise solutions for companies that are building businesses online.

“The NetGravity G-Force Partners Program helps us continue to provide comprehensive market leading solutions to our customer base, which to date numbers more than 240,” said Rick Jackson, vice president of marketing for NetGravity. “Because each of our customers has a unique online business, we’ve designed our solutions to be open. Partnering with complementary technology providers, such as ABC Interactive, Solbright and Vignette enables us meet each of our customer’s specific needs.”

NetGravity’s redesigned Web site reflects NetGravity’s updated corporate identity and provides more comprehensive information for customers, partners and prospects. The site uses NetGravity solutions to deliver targeted, banner messages to users.