Execs &Accounts for February 6, 2004
Revenue Science hires a senior VP of business development; Oddcast launches online programs for two clients.
Revenue Science hires a senior VP of business development; Oddcast launches online programs for two clients.
Behavioral targeting firm Revenue Science hired Nick Johnson as senior VP of business development to lead the company’s new New York City office, to be located in midtown Manhattan.
Johnson was national sales director at Lycos, responsible for growing branded advertising revenue and building a sales team. He also spent six years with Turner Interactive, working in both sales and business development roles for CNN, CNNMoney and CNNSI.
“Nick Johnson’s deep expertise in advertising and media — both online and traditional — will be invaluable in building the premier behavioral targeting ecosystem for Web advertising,” said CEO Bill Gossman.
Rich media firm Oddcast recently launched online marketing programs for Vonage and Holiday Inn. The Vonage program was created in conjunction with Carat Interactive, the Holiday Inn program in partnership with Digitas.
The Holiday Inn program is on the corporate Web site. Visitors can send talking “Egg-A-Grams.” The goal is to promote a new hot breakfast offering at the hotels. The Vonage program was a banner campaign.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.