NetCreations Launches PostMasterdirect.Com Affiliate Program

Opt-in email marketing firm NetCreations Inc. launched a new affiliate program for its PostMasterDirect.com network.

The program is aimed at small and mid-sized Web sites, said NetCreations President Rosalind Resnick.

The PostMasterDirect.com List Affiliate Network will help NetCreations and its partner sites accelerate the growth of their three million-member email database and provide marketers with additional targeted opt-in lists, the company said.

The PostMasterDirect.com email marketing service provides lists of consumers and business owners who have voluntarily signed up to receive email offers on topics of interest.

The PostMasterDirect.com List Affiliate Network allows participating sites to earn a royalty of 25 percent every time a list they build is sold. Affiliate sites are paid proportionately to the number of email addresses that they contribute to the database.

Affiliates contribute addresses by placing HTML buttons on their sites and encouraging visitors to click through and sign up to receive commercial email messages on topics of interest.

“Based on our historical track record, this means that our affiliates could easily earn as much as $1 a year for every email address they send us,” said Michael Szerencsy, PostMasterDirect.com’s list manager. NetCreations and its list management partners already have recruited more than 2,500 affiliate sites.