Novadigm Brings Internet Ads to the ATM

Emeryville, CA-based Novadigm Inc. is bringing Internet advertising to the ATM and already has signed Wells Fargo Bank, People’s Bank in Connecticut and Electronic Payment Services Inc.

“The new wave of networked ATMs supported by Novadigm’s automated software management technology is effectively multiplying the salesforces of banks and other businesses, as well as extending their marketing reach to everywhere networks can go,” said George Kellar, vice president of marketing for Novadigm.

Novadigm said it supports all major network protocols, and manages software on the new-style ATMs as effectively as on the previous generation, whether they run Windows, NT or OS/2. The next-generation ATMs now possess the processing power to display high-quality graphics, animation, and live video feeds.

Any Internet-style advertising or promotional campaign–including community- targeted messages, personalized services and interactive transactions–can now be run over networks of ATMs, the company said.

Wells Fargo launched a pioneering advertising program March 1 on 340 San Francisco Bay Area ATMs that are part of the Wells Fargo Media Express ATM Network, and the Bank expects to expand the program to its 6,100 ATMs across the nation.

Electronic Payment Services Inc. (EPS) is using Novadigm products to automate the delivery and management of high-resolution advertising graphics and marketing messages to 30,000 ATM screens.

People’s Bank uses Novadigm software to cut the costs of managing its client/server infrastructure and speed application deployments. In addition, Novadigm software supports a live video banking application allowing bank headquarters employees to offer shoppers access to experts who can address their banking needs “in person.”

Other clients are BankBoston Corp., Italy’s Banca Commerciale Italiana (BCI), France’s Banque Indosuez, Commonwealth Bank of Australia (CBA), Germany’s dvg Hannover Datenverarbeitungsgesellschaft mbH (an IT service and computing center provider managing 100,000 banking desktops and 53,000 ATMs across 12 countries), and SouthTrust Bank.