Jupiter Communications Unveils New Brand Identity

Research firm Jupiter Communications on Thursday formally launched its new brand identity — a diamond perforated by two rows of dots, followed by the Jupiter (JUP) name in sans serif type.

The logo, which will appear on everything from business card to reports, replaces the old brand identity, which featured a sphere with a dot that resembled a cocktail olive.

Christopher Johnson and Associates, a small design shop, was the architect behind Jupiter’s new brand strategy

The company is also changing its corporate colors. Formerly, it used a teal blue hue, and it has now adopted the bright orange that’s become so popular as of late.

“To establish itself as the international leader in Internet commerce research and analysis, Jupiter Communications had to establish a consistent brand identity and company voice across its businesses to clearly communicate its mission while rapidly building a global presence,” said Christopher Johnson, president of Christopher Johnson and Associates.

Christopher Johnson and Associates has created brand building and corporate identity programs companies like CNN, Ford Motor Company, Pepsi, and Furniture.com.